Zoetis Petcare's CAD reward and loyalty program exists on an individual, product-brand level that lacks consistency and execution from a communication standpoint.
Zoetis wants to create a fully integrated Cross-CAD pet Loyalty Program that unites the product-brands to provide a more engaging, differentiated, and beneficial experience for pet owners that goes beyond a transactional redemption experience.
Create a new and differentiated Pet Owner loyalty program
Introduce a unified Zoetis CAD loyalty experience for pet owners
Simplify the loyalty experience
Successfully transition current reward and rebate program members to the new Zoetis pet owner loyalty program
Zoetis is centered around pets. However, it also extends out to their owners and vets. Pet owners want the best for their pets’ health. That's why they will invest in the top veterinary care around.
The Loyalty program will reward these pet owners and vets for their efforts to ensure the best quality of life for pets. For every dollar an owner spends on their pet, they earn a “paw” towards their pets’ wellness. These paws can be applied to visits at the vet, wellness activities, and Zoetis medications to help achieve a pet’s health goals. The number of paws rewarded is dependent on how active an owner is in uploading receipts of purchased Zoetis medications.
The ultimate reward for pet owners is knowing that they are making positive contributions to their pet’s wellbeing.
Zoetis wants to relentlessly improve and protect the wellbeing of pets, owners, and vets.
Want to improve their ability to provide their pet with the best quality of life
Looking to make it easier for clients to manage the wellbeing of their pets
Converge individual brand programs into a cohesive platform for engagement and rewards
Provide greater clarity about how the program works on the site (home page and FAQ) and in messaging/advertising (posters and brochures).
View a step-by-step outline of the program:
01. Purchase a participating medication
02. Create an account on the website
03. Upload receipts to earn Paw Points
04. Order reloadable debit card
05. Load Rewards onto debit card once it arrives
06. Spend at your veterinarian’s office on products/services