SCott dunay
UX/UI Designer
UX/UI Designer
There are two angles to approach the design of the Website Optimizer Tool — the End-User (Agency Clients) and Agency Business angles.
This tool helps the Agency’s Clients efficiently and cost-effectively understand their website performance and optimization opportunities, including barriers to conversions, low experience issues, and automated and fast recommendations on ways to improve site performance without significant manual analysis. It also opens a new business line for the Agency and helps provide website enhancement recommendations without third-party vendors. The main focus is on capturing data to drive client insights by expanding the Agency’s capabilities around site analytics.
The optimization tool’s MVP should not only compete but also outpace Google Analytics. While Google Analytics provides a deluge of data, it requires a great deal of effort to translate disparate data points into actionable insights. This optimization tool will anticipate and automate site improvement opportunities.
Both business executives and practitioners want to optimize select website flows. However, they also want to avoid spending an excessive amount of money and time on implementing trackers from traditional Analytics tools.
Popular topics related to the product: Profitability, Conversions, Performance Comparisons, Acquisition Costs and ROI, Overall Site Performance and Engagement
Mindset: Skeptical of data and needs details to verify its credibility and better understand its meaning. They want to easily increase productivity with research and analysis. Practitioners do not want to rely on manually generated insights.
Goals: Ensure there is high engagement, Confirm the site is working correctly and users are not encountering errors, Validation of content performance.
People choose this tool over competitors because it is more cost-effective to acquire insights on site performance and optimization opportunities than using competing mechanisms. Clients will not have to rely on another 3rd party vendor either. This tool will be paired with an agency consultation throughout the process and raw data will be made available to the Agency’s exports for more in-depth dive analysis.
Proposed sitemap for new analytics tool
Create a stunning and user-friendly design that blows away the competition
Make it easier and faster than ever to analyze data
Give executives the data they need to improve their website flows
Keep information available to the right team members
Users can work primarily through their desktops
The score is composed of a proprietary points system developed by the Agency. For example, it could roll up # of errors, # of conversions, etc. Once created, this will be patented or trademarked. The default view could be the selected flow (default can be for the past 30 rolling days and adjusted by the user).
Numbers and line graphs that represent visitors, sessions, page views, duration, and bounce rate. The Traffic is similar to a Google Analytics Audience Overview.
Calls attention to pieces of content that influence users. It is offered by highlighting elements on a page with associated percentages, thus delivering the highest relationships to conversion events. Shows % of users that bounce from a specified flow. Shows % of users navigating away from the flow to other areas of the site. For MVP, reports only on pages and page elements within a specified flow. Post-MVP, the aim is to define site-wide winning flows/paths.
Shows click density on clickable and non-clickable items. Focuses on scroll density, which is the percentage of users that viewed each section of the page. Heat maps are applied to three versions of the page: mobile, tablet, desktop.
Real-time data is a good add-on to enable feel-good notifications on every good occurrence. The news can take the shape of a visual cue or unique sound attributed to an achieved conversion goal.
There is the addition of an Engagement Score and Success Attribution. A significant change in the engagement score would automatically generate the attributing metric, such as a 10% increase in conversions. The Success attribution will show the winning flow or path to a set goal. It must be a comprehensive journey view.
Site projections and predictive elements will assist with directing design/content changes over time.
In the end, this tool will kick Google Analytics to the curb.
Animations by Usama Razzaq | Yardho | Alexander Rozhkov | Kwadwo Asante-Kwabiah | Qodehub Design | James Carrick on LottieFiles
I believe that a good UX|UI Product Designer needs to be empathetic, analytical, and understanding of the target demographic.
Learn more about Scott
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