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Personal Loan Applications

Citibank is the consumer division of the financial multinational giant CitiGroup. Citibank provides credit cards, mortgages, personal loans, commercial loans, and lines of credit to customers.

loan optimization
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User Interface Scrolling Image
optimizing the application process

Personal Installment Loans

An invitation code will open access to the digital application and provide customers with the correct offer. The digital application will have a responsive design and be optimized for mobile devices and tablets. All site content will be developed as ADA compliant and validated through testing.

A Simplified Interface for Citi Bank

A Simplified Interface

An optimized layout makes it easy for customers to find what they need.

Interface Design

A variety of UI components were explored to ensure optimal layout with fewer blocks towards form completion.

Interface Design Images for Citi Bank

Proposed Process Loan

The mobile application simplifies the process for obtaining a loan.

Check Rate

User enters terms, personal information, email address, and income.

Check Rate Interface for Citi Bank
Interface Scroll for Citi Bank

Review Application

User confirms data entered is accurate.

If Denied

If loan request is denied, user will receive a written notification with reasons for the decision.

If Denied Interface for Citi Bank
If Approved Interface for Citi Bank


If loan request is approved, user reviews loan note (required). User confirms or refuses acceptance of loan.


Application is complete. Next steps are communicated via email.

Confirmation Page Interface for Citi Bank

The Loan Experience

The annotated experience for existing customers to access loan applications was provided to the client for internal development. After the turnover, my part in the project ended. Even though I never saw the developed site, there had been enough research, design, and testing done that I know all the interface elements were implemented to align with the design. If you are a Citibank customer, I hope you enjoy the loan experience.


Animations by  Eduardo Borges on LottieFiles

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