An invitation code will open access to the digital application and provide customers with the correct offer. The digital application will have a responsive design and be optimized for mobile devices and tablets. All site content will be developed as ADA compliant and validated through testing.
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A variety of UI components were explored to ensure optimal layout with fewer blocks towards form completion.
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The mobile application simplifies the process for obtaining a loan.
User enters terms, personal information, email address, and income.
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User confirms data entered is accurate.
If loan request is denied, user will receive a written notification with reasons for the decision.
If loan request is approved, user reviews loan note (required). User confirms or refuses acceptance of loan.
Application is complete. Next steps are communicated via email.
The annotated experience for existing customers to access loan applications was provided to the client for internal development. After the turnover, my part in the project ended. Even though I never saw the developed site, there had been enough research, design, and testing done that I know all the interface elements were implemented to align with the design. If you are a Citibank customer, I hope you enjoy the loan experience.
Animations by Eduardo Borges on LottieFiles
I believe that a good UX|UI Product Designer needs to be empathetic, analytical, and understanding of the target demographic.
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